It can certainly make great toys like the iPhone and iPod Touch, and there’s no doubt it can create OSes. During the past two years, it worked on Vista, Windows Server 2008, the Hyper-V virtualization system and the Zune - all at the very same time. Microsoft is huge, and it is quite capable of doing more than one thing at a time. So why shouldn’t enterprises take Apple seriously? Here’s the problem: It can’t walk and chew gum at the same time. Yet Microsoft also makes the Zune, for example, as well as the legendary Microsoft Barney. Just under 40 percent of all server spending was on Windows-based servers in the first quarter of 2008, according to IDC’s Worldwide Quarterly Server Tracker. After all, Microsoft makes toys too, and plenty of enterprises run their businesses using its server OSes. » Do More Eyeballs Mean More Secure Code?

The top-selling applications as I write are Band, Crash Bandicoot and Super Monkey Ball, which sounds uncomfortably similar - in name at least - to the aforementioned and very wonderful Tumblin’ Monkeys.

Following the introduction of the iPhone and iPod Touch, two very pretty “boy’s toys,” the company’s latest caper is the launch of its App Store. It used to be a computer company called Apple Computer, but it dropped the “Computer” bit from its name in January 2007 as a tacit admission that it was now a consumer gadget maker, not to mention an online music retailer. The idea is plain ridiculous, but is it any more ridiculous than using Apple’s OS X Server or letting end users work on Macs in the enterprise?īecause the truth is, Apple is not really a computer company. Maybe its designers have enough time to put together an enterprise OS. Here’s a great idea to put to your CIO: Why not run the company using a server operating system made by Mattel? It’s the company behind Barbie and Hot Wheels (not to mention Tumblin’ Monkeys), so it certainly knows a thing or two about toys.

Is basing a data center infrastructure on its enterprise offerings akin to playing Tumblin’ Monkeys? Apple’s products are mostly fun and games these days.

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